Through sales department daily there passes a large number of information. These are clients, competitors, offers, even marketing and advertising strategy and also orders, documents, reports.
To collect, to store and process information in such volumes is a hard task. Especially, if it is necessary to do everything manually: to receive a call, to bring information on the client in system where they are conducted, and the most important, not to forget about him.
For this reason Sales Force Automation is a logical decision for the selling companies. For example, when the new client calls, the transaction in this software is created at once, and the manager doesn’t need to bring it in base independently any more. It is enough to introduce comments, the reminder and system at the scheduled time will have an effect to put.
Sales department yesterday and today
Today the sales department has more functions, than 15 years ago. Besides direct sales and/or sales through cold calls his employees:
- collect feedback,
2. make suggestions for improvement of work, the provided products and services,
3. control sales volumes of the department,
4. can analyze and predict a condition of the market,
5. make proposals on advance (actions, competitions, bonuses),
6. provide guarantees,
7. render after-sales service.
Besides the department of work with the entering stream can be independent unit or a part of sales department: processing of all incoming calls. Dealing with such volume of information, you understand that automation is not luxury, but means for successful work.
Automation at the heart of sales department
The sales department uses such tools as: e-mail, telephony, CRM, a script (the scenario of telephone conversations), the website, books of sales, offers, leaflets and many other things. Through sales department daily there passes a large number of information. These are clients, competitors, offers, even marketing and advertising strategy and also orders, documents, reports.